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Dave Fellman's Printing Sales Clinic On CD
The 30-30 Target Marketing Program
DF/A Sales & Marketing Tool Kit CD
PRINTSELLING 2.0 Video Seminar
Building Sales Inside The Printshop Video Seminar
36 Profit Building Sales & Marketing Letters For Quick Printers CD
The Management Series Audiotapes
Dave Fellmans Words of (Sales/Marketing/Management) Wisdom CD
Dave’s Fellman’s Printing Sales Clinic On CD
8 Hours Of Printing Sales Training On 8 CD’s
NEW! An audio version of Dave Fellman’s 2-day Printing Sales Clinic program! 8 hours of printing sales training on 8 CD’s. Here’s the lineup:
- Disc 1: Prospecting in the 21st Century
- Disc 2: Time Management and Organization
- Disc 3: Questioning Skills
- Disc 4: Preparing and Presenting Your Proposal
- Disc 5: Overcoming Price Objections
- Disc 6: Get All The Value From Every Customer
- Disc 7: The Marketing Side Of Selling
- Disc 8: Goalsetting & Achievement
For rookies or veterans, this program presents solid fundamental skills and a proven approach to printing sales in the 21st Century!
Special davefellman.com pricing: $269 including shipping.
Ordering Options:
Click on the "Offline Fax" button to call up an order form that you can fax or mail to DF/A. Click on the "PayPal" Button to order by credit card directly from this site.

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The 30-30 Target Marketing Program
A Highly Innovative E-Mail/Voice Mail Marketing Program!
Voice
mail remains a significant obstacle for most quick/digital/small
commercial printers in their selling efforts, and e-mail represents
a largely untapped marketing medium. To address both the problem
and the opportunity, Dave Fellman has created a very innovative
e-mail/voice mail marketing program, a series of 30 "30 second commercials"-deliverable
via e-mail and/or voice mail -which add up to a complete and easy-to-implement
marketing program that will gain you new customers and more orders
from current customers. The 30-30 Target Marketing Program CD contains
10 Prospecting Messages to develop business from new customers,
and 20 Penetration Messages to develop more business from your current
customers-along with 3 "bonus tracks" which provide follow up messages
after the first appointment, a first quote opportunity and a lost
quote situation. The 30-30 Target Marketing Program CD also contains
detailed instructions on how to use the program most effectively.
More effective and less expensive than direct mail in the modern marketplace!
Special davefellman.com pricing: $249 including shipping.
Ordering Options; Click on the "Offline Fax" button to call up an order form that you can fax or mail to DF/A. Click on the "PayPal" Button to order by credit card directly from this site.
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DF/A Sales & Marketing Tool Kit CD
37 Profit-Building Sales & Marketing Tools
For The Quick/Digital/Small Commercial Printer
Dave Fellman has created a comprehensive set of sales and marketing tools to help you grow your business! The Tool Kit CD contains Quark Xpress, PDF, and Microsoft Word files, giving you the ability to quickly and easily produce:
9 Customizable Sales/Presentation Tools including 2 "flip chart" presentation props and 7 product/capability demos.
15 Customizable Sales/Promotional Tools including 5 sales letter programs (a total of 23 sales letters), 3 direct mail postcard programs (a total of 16 postcards), lead and order-generating direct mailers and a highly innovative coupon program.
11 "Ready To Go" Sales/Organizational Tools which will help you and your sales team achieve maximum effectiveness in sales organization, contact management and new business development.
2 Sales/Sales Management Educational Tools covering digital printing and sales management issues.
The DF/A Sales & Marketing Tool Kit CD also includes a comprehensive, 51-page Owners Manual which will clearly explain the best way to use each tool, and in fact, the Owners Manual might also be the best selling tool for this product!
Click here to download a free PDF copy which will provide you with thumbnail illustrations of the tools themselves, along with the instructions on how to put each tool to use for your business!
Special davefellman.com pricing: $325 including shipping. (This product is currently being advertised in Quick Printing magazine at $375!)
Ordering Options; Click on the "Offline Fax" button to call up an order form that you can fax or mail to DF/A. Click on the "PayPal" Button to order by credit card directly from this site.
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PRINTSELLING
2.0 Video Seminar
Now available on DVD!
The PRINTSELLING Seminar has been presented live more than 200 times across the US, Canada, England and Australia. Attendees have hailed PRINTSELLING as "the best presentation" of printing sales strategy and technique available, and thousands of post-seminar evaluation forms have expressed comments like "excellent," "a very logical approach," and "a completely realistic approach to printing sales." PRINTSELLING is "definitely worth the time and money" as many printers have reported.
The first video version was released in 1992, and Version 2.0 was released in 1997. As Dave Fellman said then, "The PRINTSELLING seminar has evolved considerably since I first started presenting it in 1991. Over the course of so many live presentations-and nearly six more years of sales management and consulting-I've modified my perspective on what a printing salesperson has to know and focus on in order to succeed. The seminar has changed as printing markets have changed. This new version reinforces the most important points from the original presentation, and adds new elements that will contribute even more to your selling success-or that of your salespeople! I think you'll find this a valuable addition to your training library."
What You'll Learn From the PRINTSELLING Video Seminar:
What the buyer really wants from you.
How to make the time to get out and sell.
A practical and realistic system of selling that coordinates telephone, mail, and personal sales calls
How to take advantage of all three of your major selling assets.
How to ask the right questions, and how to profit from the answers.
How to gain good customers; the kind who pay your prices, pay their bills, and stay with you for a long time
PRINTSELLING
2.0 also contains a special added bonus segment on the most effective
advertising strategy for a printing company!
Special
davefellman.com pricing: $99 including shipping
for either the DVD or VHS version
Ordering Options;
Click
on the "Offline Fax" button to call up an order form that you can
fax or mail to DF/A. To order by credit card directly from this
site first choose a version (DVD or VHS) from the dropdown list
and then click on the "PayPal" Button.

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Building Sales Inside The Printshop Video Seminar
Don't be satisfied with order-takers at your front counter...build sales and profits by teaching your inside sales/customer service people how to really sell! This 2½ hour video seminar will help you teach your staff how to:
Talk about what is really important to your customers.
- Recognize and deal with competitive forces.
- Use all of their selling resources.
- Handle each sale in manageable parts.
- Use each sale to lay the groundwork for the next one.
Hundreds of quick/digital/small commercial printers have used the Building Sales Inside The Printshop Video as the foundation of a series of sales meetings with front-counter employees. If you watch for about 40 minutes and then talk for 20 minutes more about how to implement these techniques in your printshop, you'll complete the video-and a very solid training program!-in just four meetings!
Special davefellman.com pricing: $89 including shipping.
Ordering Options; Click on the "Offline Fax" button to call up an order form that you can fax or mail to DF/A. Click on the "PayPal" Button to order by credit card directly from this site.

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36 Profit Building Sales & Marketing Letters For Quick Printers CD
What Would A Series Of Really Good Sales & Marketing Letters Be Worth To Your Business?
Writing good, solid, compelling sales and marketing letters is a rare talent. These 36 letters were written by Dave Fellman to be more than just casual correspondence...they're arranged as 9 complete marketing programs; for prospecting, selling more to existing customers, revitalizing inactive accounts, gaining referrals, and even credit and collections situations.
Here's the lineup:
Series 1: General Prospecting Letters LTR1-1: General Introduction...please call! LTR1-2: Restate Introduction...please call! LTR1-3: Third Attempt...now I'll call you! LTR1-4: Hanging In Letter... LTR1-5: Last Gasp...
Series 2: Situational Prospecting Letters LTR2-1: I'm told that you're the printing buyer... LTR2-2: I've heard that you're expanding... LTR2-3: Congratulations on your promotion... LTR2-4: Welcome to the area... LTR2-5: Congratulations on your new business...
Series 3: PRINTSELLING Seminar "Selling System" Letters LTR3-1: Cold Call Follow Up... LTR3-2: I've tried to reach you... LTR3-3: I'll stay loosely in touch... LTR3-4: Please read these testimonial letter... LTR3-5: Would you be willing to write me a testimonial...
Series 4: Benefits Letters LTR4-1: If I could save you money... LTR4-2: If I could save you time... LTR4-3: If I could save you aggravation... LTR4-4: If I could improve your printing... LTR4-5: If I could pull you out of a jam...
Series 5: Thank You Letters LTR5-1: Thanks for the order... LTR5-2: Thanks for the business... LTR5-3: Thanks for the order...let's talk about your plans...
Series 6: Account Penetration Letters LTR6-1: I'd like to tell you what's new at our printing company... LTR6-2: You've been a good printing customer, but you've never done much copying... LTR6-3: You've been a good copying customer, but you've never done much printing...
Series 7: Account Revitalization Letters LTR7-1: We haven't heard from you in a while... LTR7-2: We haven't heard from you in a long while... LTR7-3: I understand we have a problem...
Series 8: Credit/Collection Letters LTR8-1: Credit Application Cover Letter... LTR8-2: First Collection Letter*...gentle reminder. LTR8-3: Second Collection Letter*...stronger reminder. LTR8-4: Third Collection Letter*...threat of legal action.
Series 9: Referral Letters LTR9-1: Referral Request... LTR9-2: Thank you for your referral LTR9-3: Please spread the word...
Special davefellman.com pricing: $69 including shipping.
Ordering Options; Click on the "Offline Fax" button to call up an order form that you can fax or mail to DF/A. Click on the "PayPal" Button to order by credit card directly from this site.

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The Management Series Audiotapes
This is a product I never really wanted to produce," admits Dave Fellman. "But people kept telling me, 'You ought to create a series of audio tapes and sell them as a monthly subscription, everyone would buy them!' Well, not only did everyone not buy them, but a lot of the people who told me it was such a great idea didn't buy them! I stuck with the product for two full years, though-24 30-minute 'mini-seminars' on a variety of sales, marketing and management topics-but at that point, I decided to stop producing new installments, and to try to sell the product as a collection, rather than a monthly subscription. I have to admit, though, that I've never put a lot of effort into marketing this product."
All that changes now. The audiotape series that once was called "the best kept secret in the printing industry" is now a featured product at davefellman.com! See the lineup of programs listed below and choose from these purchase options:
Series 1-Volumes 1-12 Volume 1: The Three Capabilities Of Advertising Volume 2: More On The Three Capabilities Of Advertising Volume 3: The Secrets To Hiring Good People Volume 4: Guarantees Volume 5: More Business Now! Volume 6: Evaluating Your Company's Performance Volume 7: Reinventing The Company Volume 8: More On Reinventing The Company Volume 9: Database Marketing Volume 10: Dealing With Problem Customers Volume 11: Visibility Marketing Volume 12: Selling For The Long Term
Series 2-Volumes 13-24 Volume 13: Selling The "Attributes" Of Trust And Confidence Volume 14: Three Discussions Volume 15: The Fundamentals Of Training Volume 16: The Big Picture Volume 17: Profit Sharing Volume 18: Finding The Best Prospects Volume 19: Turning Prospects Into Customers Volume 20: Handling Objections Volume 21: Learning From Your Customers Volume 22: What's Your Competitive Advantage? Volume 23: Working A Trade Show Volume 24: Make Next Year Your Best Year
Special davefellman.com pricing: Series 1 or Series 2 (each containing 12 tapes): $129 per set including shipping. Series 1 and Series 2 (all 24 tapes): $229 including shipping.
Ordering Options; Click on the "Offline Fax" button to call up an order form that you can fax or mail to DF/A. Click on the "PayPal" Button to order by credit card directly from this site.

To order Series 1
To order Series 2
To order Series 1 & 2
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Dave Fellman's Words of (Sales/Marketing/Management) Wisdom CD
A collection of more than 150 articles written by Dave Fellman, published in Quick Printing, Modern Reprographics, Southern Graphics, PIA Management Portfolio, and other industry publications. If you haven't saved the magazines-or if you don't receive them all in the first place-this CD collection puts a great deal of sales, marketing and management wisdom at your fingertips.
Special davefellman.com pricing: $49 including shipping
Ordering Options; Click on the "Offline Fax" button to call up an order form that you can fax or mail to DF/A. Click on the "PayPal" Button to order by credit card directly from this site.

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