Click here to order Sell More Printing in Kindle format from amazon.com -- only $9.99!

233 Pages, Paperback

Click here to order Listen To The Dinosaur in Kindle format from amazon.com -- only $9.99!

Rules Of Engagement is a guide to better communication -- and better relationships! -- with everyone who is important to your business. It's about employees who are engaged with you, not just showing up every day and working for a paycheck, but understanding and working with you toward your goals. It's about customers who are equally engaged, which helps you to gain new customers and maximize the value of each current customer relationship. Finally, it's about suppliers who are true partners, not just people/companies who sell you things. How does this happen? Better communication, maybe involving a different approach to communication, but it’s all here in the Rules Of Engagement for the modern marketplace.

Dave's co-author, Brian Adam is the president of Olympus Group, a family business which began as a maker of flags, and has now grown to be a leader in grand format printing, with five locations, more than 200 employees, and more than $30 million in annual sales. In 2017, Glassdoor named Brian one of its Top 25 CEOs To Work For.

253 Pages, Paperback

237 Pages, Paperback

eBook only $9.99 -- Rules Of Engagement is available in Kindle format from amazon.com and in Nook format from Barnes & Noble

132 Pages, Paperback

Click here to order The Small Business Book in Kindle format from amazon.com -- only $9.99!


Testimonials & Reviews



Listen To The Dinosaur is a very modern treatment of the fundamentals of selling. In the introduction, Dave writes: "I think a lot of people are looking for a new way to sell, because their perception is that the old way isn't working anymore. This isn't a new phenomenon; it's probably been happening as long as there have been salespeople. But I think it's wrong, and I also think that the more people look for a new way to sell, the farther they get from the true fundamentals -- and that's why their method of selling isn't working!" Selling Power magazine listed Listen To The Dinosaur as one of its "10 Best Books To Read" in 2010.

Click here to order Listen To The Dinosaur in ePub digital format -- only $10.95!


  • Be More Visible In The Marketplace
  • Build A Better, Stronger Team
  • Get More Value From Your Customers
  • Take Advantage of Technology
  • Put Some Work into Networking
  • Put Some Measurement Into Management
  • Don’t Be Afraid To Negotiate
  • Plug Your Profit Leaks
  • Plug Your Time Management Leaks
  • Don't Be All Business

The Small Business Book is quite literally a small book. It's only 4" x 5" and 132 pages, but it is packed with  information on how to improve sales, profits, job performance and efficiency in just about any type of small business. Here are the 10 topics covered in it's 10 "how-to" chapters:

David Fellman & Associates
501-102 John Haywood Way, Raleigh NC 27604
(919) 606-9714

“There are lots of ‘sales experts’ out there, but this one actually knows something about selling signs. It’s obvious that he’s had to make a living doing exactly what we do.” Mike Lauretano, Vice President of Sales, Lauretano Sign Group

“Most of what I’ve read about selling is long on theory and short on common sense. Fellman is exactly the opposite.” Eric Liggett, General Manager, Kent Communications

“If you are serious about sales, and looking for that ‘edge’ in the industry, you need this book! Dave Fellman delivers the best techniques and secrets in this easy-to-read guide—strategies proven to work and embraced by sales professionals across our chain of sign companies.” Teresa Young, President, Sign Biz

“Dave has finally written down all the great tools and techniques he has taught us through the years, if you really want to know how to sell printing and business forms, this is the book you should read!” Steve Visio, President, EDC

We call Dave ‘The World’s Greatest Salesman’ when he speaks at our conferences, but it’s really not his sales talent that we value. It’s his ability to teach us, clearly and logically, with great stories as examples.”Tom Crouser, President, CPrint®

“Dave Fellman has been a great resource for our entire network. He’s an excellent role model for a professional salesperson.” Don Lowe, CEO, Franchise Services Inc. (Sir Speedy Printing, PIP Printing, Signal Graphics, Multicopy)

Sell More Printing, published in 2009, was Dave's long-awaited book on printing, signage and promotional products sales. It's a comprehensive guide to selling these four closely related products in the modern marketplace, and it includes an online appendix which contains a variety of downloadable selling tools, all of which are referenced in the book.